Target with Confidence
Lead generation is one of the most important disciplines for any sales organization, particularly home improvement companies. Unfortunately, it can also be one of the most complicated and costly. Many businesses struggle with the level of uncertainty that comes with typical marketing and canvassing methods. That’s where intelligent data comes in.
By utilizing AI solutions from Cognitive Contractor and SalesRabbit, you can confidently target every lead that fits your ideal buyer persona, saving your team hours of misguided prospecting. Find out more about AI, why it matters, and how your business can leverage solutions in the space to keep ahead of competitors.
What is Artificial Intelligence?
“Artificial Intelligence (AI) is the theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.”
Why does Artificial Intelligence matter in sales?
Prior to advancements in data analytics in recent years, it wasn’t apparent that the volume of opportunities was only one small part of the growth equation. Data has painted a very clear picture that not all leads are the same and having more leads does not automatically lead to more sales.
The combination of big data, artificial intelligence and machine learning allows marketers to process historical customer data to identify patterns of success. Applying a series of algorithms to specialty market-level datasets, the next households most likely to convert are predicted. AI eliminates the guesswork so you don’t have to knock blindly any longer.
According to Crunchbase’s Essential Guide to Cold Calling, “Top sellers spend an average of 6 hours every week researching their prospects.” This may not seem like a lot of time at first glance, but leveraging AI to analyze data will eliminate the need for reps to spend time doing anything but selling.
Eliminate wasted time with Cognitive Contractor + SalesRabbit tools
When your business is ready to generate leads with game-changing science, Cognitive Contractor and SalesRabbit have the expertise in acquiring and analyzing targeted datasets to confidently deliver results.
The combination of AI and machine learning that our combined softwares provide allows sales professionals to:
• Process historical customer data to identify patterns of success
• Conduct granular data comparisons of customer households and non-customer households
• Determine the quality of a lead before knocking the door
• Gain demographic knowledge of age, marital status, income, etc. for any given US ZIP code
• Use customer support chat features to never miss a sale
• Save you time and money with smarter prospecting techniques in sales and marketing
Targeted marketing models generate an overall lead quality score for every household in a given geographic market, allowing your team to dial in and close more deals. Cognitive Contractor specializes in acquiring household level attributes and parcel data to extrapolate trends. Once those priority leads are identified, Cognitive Contractor implements an adaptive, personalized approach to reach these leads through engaging multi-channel campaigns.
SalesRabbit provides the industry-leading solution to enable your team to maximize the potential of these leads. With machine learning and thousands of data points to identify your industry’s ideal customer, SalesRabbit analyzes homeowner information and assigns a Buyer Score to homes, neighborhoods, counties, cities, and states. That means you can instantly identify homes and areas where your ideal customers live and focus your canvassing efforts where they’re going to be most productive. Plus, with additional tools such as team management, presentation and proposal tools, forms & contracts, your sales reps will be empowered to track progress and close more sales than ever.
Stay ahead of the competition
Your business growth is directly related to the effectiveness of your lead generating efforts, and ensuring those efforts are focused on the right target audience is an integral starting point.
Your competitors are actively marketing their brand to the same market, but without expert science to narrow the focus, they will be left spinning their wheels. In an industry where competition is inherent, equipping your team with the right tools will make sure you stay a step ahead and increase your market share.
If you’re tired of disappointing results, get in touch today to see how Cognitive Contractor and SalesRabbit will ignite your marketing efforts and empower your team.
