Data-Driven News

Industry leaders and experts in data analytics address the issues faced by home services contractors.

Leverage AI Data to Generate Better Sales Leads

Target with Confidence

Lead generation is one of the most important disciplines for any sales...

What's the Difference Between Lead Gen & Branding?

Prioritize your Marketing Efforts

When we talk about marketing in the contractor industry, the...

NSLI - The Metric of Sales Performance

Net Sales Per Lead Issued

First of all, consider calculating NSLI for your entire sales team as a...

The Actual Value of your Leads

Lead Sources

For contractors servicing residential homeowners, let’s take a look at some of the...

Know Your Numbers

Leads Per Month

How many leads come in each month? Think about your business. On average, how many...