Data-Driven News

Industry leaders and experts in data analytics address the issues faced by home services contractors.

What's the Difference Between Lead Gen & Branding?

Learn How to Prioritize your Marketing Efforts

When we talk about marketing in the contractor...

NSLI - The Metric of Sales Performance

Net Sales Per Lead Issued

First of all, consider calculating NSLI for your entire sales team as a...

The Actual Value of your Leads

Lead Sources

For contractors servicing residential homeowners, let’s take a look at some of the...

Know Your Numbers

Leads Per Month

How many leads come in each month? Think about your business. On average, how many...

Sustainable Success

Utilize Metrics

Let’s start with metrics. If you're not measuring it, you can't improve it. If...