Beat the Competition with Data

Jason Moore Nov 3, 2021 1:10:06 PM

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PART 1: Josey Parks Intro:

Josey is truly a dedicated career professional within the contractor industry and has built an incredibly successful portfolio of vertically-integrated companies, specializing in residential and commercial roofing, general contracting, designer glass, distribution, and technology. In addition to Cognitive Contractor, Josey is also the CEO of J Wales Enterprises, J Wales Construction, J Wales Home Solutions, Designer Glass Specialties, and Think Unlimited. As a recognized expert and thought-leader within the industry, Josey shares his knowledge through speaking engagements and leadership roles with organizations like RT3 and the IRE.

At the International Roofing Expo this past August, Josey presented a breakout session, Stop Selling with Yesterday’s Strategies: Beat the Competition with Data. Here’s the intro.

My First IRE

What's up, everybody? Good morning. Good Morning. We made it. We're here. We're here. Tell your neighbor, we're here. Yeah! I was getting worried towards the end. Anybody else getting worried they were going to call it off? I was like, aw man! Not another virtual IRE. Come on. But you know, being here, being able to connect with one another, it's awesome. Anyone's first time being here at the IRE? Give yourselves a round of applause. That's awesome.

I think back to the first time I attended the IRE. I was actually in Arizona at the time. It was 2010. A big hailstorm hit and there I was, you know. I didn't really know what I was doing but I was venturing out into the aftermath and let's just say, it wasn't that successful. I was there meeting with my team when I first heard about the IRE.

So I'm like, dude, I got to check this out. All these roofers together at the same place, it sounds awesome. I went to the IRE that year for the first time and mind you, I was in my early twenties. I quickly discovered all of the fun stuff that happens at the IRE, especially how roofers can out-drink you-- sometimes.

But seriously, this is my 12th year in a row and I'm just so thankful that I was introduced to the IRE early on because of all of the connections I’ve made and the network that I’ve established. These are the people that have helped me along the way. I challenge you to continue on attending the IRE and events like this because it's going to expand your mind and you'll see what other people in this industry are doing. You’ll find out what works and determine if you can apply their strategies at your company. Obviously, we have a lot of new people this year and I'm excited that you all are here. Continue on!



This article is an excerpt, Part 1 from the live presentation with Josey Parks at the IRE 2021. Watch the full presentation by clicking on the button below.

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