What's the Difference Between Lead Gen & Branding?
Prioritize your Marketing Efforts
When we talk about marketing in the contractor industry, the...
Jason is a technologist and an expert in the contractor space. He joined Cognitive Contractor in 2020, just after the acquisition of RoofSnap, where he was a partner and COO for 5 years. Jason is an extremely versatile player with expertise in operations, automation, brand development, design, marketing, sales, and technology. Additionally, he spent 10 years in commercial roofing, building business relationships around property management and providing solutions for his customers. At Cognitive Contractor, Jason is focused on developing the brand as well as building relationships with clients and partners.
Prioritize your Marketing Efforts
When we talk about marketing in the contractor industry, the...
Net Sales Per Lead Issued
First of all, consider calculating NSLI for your entire sales team as a...
Lead Sources
For contractors servicing residential homeowners, let’s take a look at some of the...
Leads Per Month
How many leads come in each month? Think about your business. On average, how many...
Let’s start with metrics. If you're not measuring it, you can't improve it. If...