Data-Driven News: targeted marketing

What's the Difference Between Lead Gen & Branding?

Learn How to Prioritize your Marketing Efforts

When we talk about marketing in the contractor...

The Actual Value of your Leads

Lead Sources

For contractors servicing residential homeowners, let’s take a look at some of the...

Know Your Numbers

Leads Per Month

How many leads come in each month? Think about your business. On average, how many...

Data-Driven Campaigns

Leverage TOMA

How do you leverage TOMA (Top of Mind Awareness) on behalf of your business to have...

Know Your Customer

The 30%

So, if your rep goes and talks to 100 people, 70 say no, routinely, and 30 people say yes...