Sustainable Success
Utilize Metrics
Let’s start with metrics. If you're not measuring it, you can't improve it. If...
Data-Driven News: Marketing Strategy (2)
How Do You Win?
Now That You've Caught Up
So, you're like, “Dang! OK? I got some nuggets and now I'm going to beat...
Campaign with Confidence
How Does Data-Driven Marketing Work its Magic?
Why Data-Driven Marketing Matters
Leveraging the Power of Data
How does it work? Let’s take a look at the process and how it can...
"Win the Storm" using Data & Technology
Breakout Session - WTS 2021
This year, Josey Parks will present with a look back into how Cognitive...