What's the Difference Between Lead Gen & Branding?
Prioritize your Marketing Efforts
When we talk about marketing in the contractor industry, the...
Data-Driven News: Data
NSLI - The Metric of Sales Performance
Net Sales Per Lead Issued
First of all, consider calculating NSLI for your entire sales team as a...
The Actual Value of your Leads
Lead Sources
For contractors servicing residential homeowners, let’s take a look at some of the...
Know Your Numbers
Leads Per Month
How many leads come in each month? Think about your business. On average, how many...
Sustainable Success
Utilize Metrics
Let’s start with metrics. If you're not measuring it, you can't improve it. If...